Network Marketing Tools: Facebook

Facebook is another very powerful communication medium. It’s a social networking site but what does a social networking site do? A social networking site helps people communicate—did you want a more complex answer? As you will see there is a direct link between communication and marketing.

Let’s find out what in the world Facebook is?

It was launched in 2004 created by Mark Zuckerberg, owned by Facebook Inc and currently has almost 200 million active users. What does 200 million users even mean…well 200 million users is– more than the population of most of most countries and more than half the population of the United States. Brazil contributes the most users to Facebook followed by India. But what does it take to really be a part of Facebook?

How to use Facebook?

It’s very easy, all you need to do is sign up for an account on Facebook and then just login. Is that it? Yes. Make a profile of your own and then you have the ability to be connected to almost every member of Facebook. And what can you do on this site? You can chat, share your thoughts through messages, share your photographs with them, and show them videos. You can meet people from the field of your own interest and share with them your thoughts and ideas on different ways to build their network marketing business.

How Can Facebook Help Businesses Grow?

Companies can easily place their ads on this site in the form of banner ads advertisements and expose themselves to 200 million people. But what more? There is a concept called groups in Facebook where a company can create a group and then try to spread and have people join their companies group page. Interested people will become members of such a group and those are just more people you can directly market too.

Say for example a firm makes a group called “ I love brand X” and then all interested people who actually love brand X will join that group. The first thing a company has achieved is it has created a bond with it’s consumers who love brand X. Those consumers also feel that they themselves are a part of the company and take pride in being a member of such a group. There is a lot more a company can do with a successful group. For example say brand X produces garments, they can survey their group members asking whether they should launch a new style of trousers and if they are getting the green light from their consumers then they could be more confident that a new product launch could be successful.

These companies can also collect leads from Facebook. They can view members profiles and collect potential customers information or come up with new ideas through the choices and preferences given in those profiles. Through Facebook companies have the ability to market themselves in a cheap but effective way. Facebook is a boon for business. If you are a company that is really looking to market yourself through social media, having a Facebook account is an absolute must.

Tags: best how based business, home based small business., network marketing tool, network marketing tools