Network Marketing Tools: Twitter

With it’s little bird mascot twitter has brought a unique concept of micro blogging and along with it a social networking site. It was founded in 2006 in San Francisco, California and has created a craze. People are so wild about Twitter it is even available on mobile phones.

How it works?

Twitter allows people to tweet, that is they are allowed to post text up to 140 characters and these tweets are sent to the authors and subscribers. Hence the more subscribers you have the more famous you are. Authors can also allow open access; this means that whatever you write will be viewed by everyone.

Evan Williams the CEO of Twitter says that Twitter tries delivering to people the most relevant information possible and yet not compromise on quality and freshness. According to him they do not consider Twitter a social network rather they look at it as an information network. It tells the users what they care about as it happens in the world in real time.

How this can help business?

Well this is what even companies wants to do; they want to get their message out – Information about their products, their brands, what they are going to do, and what new product is coming out. Let’s check out in detail how Twitter can actually help your business grow.

Companies from all over the world have Twitter accounts and thousands of people follow them. Some people Tweet all their information on Twitter. Some of the famous companies which have Twitter accounts are Apple, Intel and Oracle. To succeed through Twitter depends upon the people who follow you. That means the people who are reading what you are sending. When a person signs up for Twitter he or she has the option of importing contacts from Gmail, Hotmail and other mailing sites.

Network Marketers should have a striking profile and also should have the link to their website. One should be very active on Twitter as it is a powerful social tool. Hence the more you socialise the better chance you have of succeeding. Network Marketers can take their users to their blogs and other places which talk about their business and products eventually leading that audience to their web pages.

Your Websites should have a link to your Twitter account and that link should allow the visitior to follow you on Twitter. This way more and more people will be connected to you. When some people follow you they will spread the buzz and then others will also follow you. The way people follow your company is the same way a company should also follow people. This projects the image of a well rounded and interactive member of the community.

Network Marketers should grow slowly on Twitter; they should not go adding 500 people in a day. Network Marketers should use Tweets for things like spreading the achievements or new releases but avoid boasting. Network Marketers should avoid selling on Twitter other wise their image will be diluted and they will be unfollowed.

Network Marketers should remember that these are social networking tools and hence selling should not be done. If you Tweet carefully on Twitter, you can Tweet your brand on to global recognition.

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